CATEGORY

Business Marketing

Press Is the New Business Card: Why Top Brands Win Deals Before the First Call

First impressions don’t happen in meetings anymore—they happen in Google search results You’ve got the pitch. You’ve got the product. You’ve got the strategy dialed...

How to Establish Thought Leadership: Position Yourself Even If You’re Not an Expert Yet

You don’t need decades of experience to earn trust. You need clarity, credibility, and content that moves people. “Thought leader.” The term gets thrown around...

Why Your Audience Trusts People They See in Forbes

Introduction to Branding Branding is the heartbeat of any business, the unique identity that sets it apart in a crowded marketplace. It’s not just about...

From Invisible to Inevitable: The 90-Day PR Strategy for Media Domination

Introduction to Media Domination In the fast-paced digital age, media domination is not just an option—it’s a necessity. A robust public relations strategy can catapult...

How to Use Media Coverage to Boost Investor Confidence

From seed-stage startups to multi-million dollar art careers, here’s how strategic press builds the trust that gets investors to say “yes.” Investors don’t just look...

How to Use PR to Build Backlinks and Skyrocket Your SEO

Earned media isn’t just about vanity—it’s one of the most powerful SEO weapons. Here’s how to turn press into rankings and real traffic. Public relations...

What is a Press Release and How to Distribute It (And Which Platforms Work Best in 2025)

Introduction to Press Releases A press release is a written statement designed to inform the public about a specific person, event, service, or product. Its...

What is a Press Release and How to Write One That Actually Gets Published

Tired of press releases that go nowhere? Here’s how to craft the perfect pitch that journalists want to open—and editors want to publish. Press releases...

How to Use Media Coverage to Boost Investor Confidence: Effective Strategies for 2025

Investors often look to media coverage to gauge the credibility and potential of a business. Positive stories about your company can enhance trust and...